During the 2016 Olympics, NBC became first network to air more than 60 minutes of commercials in a single hour. “This is a promising new technology that we have been working on for decades now”, claims Frankie Francis, NBC senior manager of development.

In the recent earning call, an unnamed NBC PR representative was quoted saying “This will be a huge boon to our financials through the foreseeable future! Our watchers will have tremendous viewing potential and we will make millions!”